Your website acts as a one-stop shop for customers to find information about your business, so this investment is vital. Keeping your website up-to-date with good content not only keeps customers on your site longer but is more likely to keep them coming back.
Brand consistency is essentially making sure everything to do with your business is on the same page.
This not only helps customers recognize your business, but it establishes your credibility and also clearly sets you apart from your competitors.
Even if your business offers a one-time service or product, you can still market in a way that increases the chance for those customers to come back again in the future!
If you want to convince your customers to choose your business over your competitors, you need to work on a market positioning strategy.
When it comes to maintaining a small business, knowing who you sell your goods or services to can make or break your success.
SEO is THE way customers find your website when they use a search engine, and if you don’t use this tool to the best of its ability, your website could be lost in the crowd.
One of the most common tips you’ll get as a small business owner is being active on social media. If you aren’t already taking advantage of that, it’s never too late to get started!
Marketing your business is crucial to your overall success, and there’s no better place to start than Google. Learn how to get started on your Google Business Profile.
Google is the leading search engine globally, making it an essential tool for the success of your business.
Strategic writing is an important step in your marketing. Learn more about what it is and how to implement it!
