Social Media: What Not to Do
We’ve shared tips and tricks for what you should do when it comes to improving your business social media, but it’s also important to talk about what you shouldn’t do.
Let’s Talk Referral Programs
A referral program is a low-risk, high-reward marketing tactic that relies on word-of-mouth referrals. Existing customers will direct their friends, family, and peers to your business in exchange for an incentive. They’re a great marketing…
Grow Your Business: Customer Relationship Management Tools
Customer Relationship Management (CRM) tools allow you to centrally manage all of your business’s interactions with both current and potential clients. They can help businesses maintain contact with said clients, manage operations, and boost profitability.…
Email Marketing: How to Start a Drip Campaign
Email marketing is a great way to communicate with your audience and generate new leads with minimal effort. One easy way to create consistent email content is to start a drip campaign! If you’re new…
Spring Cleaning: Data Cleaning in Small Business
According to Tableau, data cleaning is the process of fixing or removing incorrect, corrupted, incorrectly formatted, duplicate, or incomplete data within a dataset. This helps ensure the insights you’re looking at for your business are…
Intro to Google Analytics 4
If you’ve been tracking your website data for a while now, you are probably already familiar with Google Analytics. If not, now is a great time to get started! Google Analytics is an incredibly useful…
Get the Most out of User-Generated Content
Looking for a quality, customer-approved form of content for your digital marketing? Why not give User-Generated Content a try! If you read our blogs (and you should), you’ll have already learned a little bit about…
Popular Types of Social Media Content: And How to Use Them
A lot of businesses find social media difficult simply because they don’t know what to post. We get it—how much can you really say about one thing? The thing is, not everything has to be…
Social Media Trends in 2023
New year, new social media trends! Social media is still a big factor in marketing your business effectively. Whether you’re looking to get your start in the social world or looking to make some improvements,…
A Snapshot of Success: How to Take Better Product Photos
In the world of digital marketing and e-commerce, the first impression your customer has of you is often online. Or maybe your business is completely online and you rely solely on digital means to display…