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Marketing Tips

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The Reality of Social Media

We all know that social media has become a huge part of the way we promote and communicate with customers, but what can you actually expect to gain from using social media as a business? It’s a valuable tool, that’s for sure, but it does come with some limitations and it sometimes doesn’t provide certain things you might want or need. Let’s look at some things to consider when it comes to social media expectations:

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How To Market Your Business

Combining multiple marketing strategies to fit your needs is a great way to help increase your exposure. Learn more about how you can improve your marketing.

Laptop shows search results on Google with Google Ads.

The Basics of Google Ads

Advertising can sometimes be complex, especially when it comes to Google. But getting your brand out there in front of new customers is imperative to growing your business. Google is one of the most-used search engines for literally everything, so it’s worth it when it comes to Google Ads.

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The Benefits of Blogs for Businesses

With so much content already online, you might wonder if blogging is worth all the time and effort for your business. It can be daunting, but a blog is totally worth it in the long run!

Employees look at computer and discuss website.

Increasing Your Website’s User Experience

A website is a place where your business gets the opportunity to share its story. In a way, a website can often be one reason a customer may choose to go with your brand over one of your competitors. Providing your customers with an exceptional online user experience can leave the same lasting effect as giving excellent in-store customer service.

Notebook with words "call to action" written down sitting on a desk.

Writing Powerful Calls-to-Action

Do you struggle to get your audience to take action on your website, social media, or ads? It could be because your call-to-action doesn’t impact them the way it should. Having a strong call-to-action will guide your online viewers into doing exactly what you want them to do, when you want them to do it.

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Facebook Shop: An Overview

During times like these, it’s even more important to utilize ways that can help get your business out there and in front of consumers. One topic we love to discuss in our marketing tips is social media, and we have something new to share! There’s another way to get your products in front of your customers: Facebook Shop—and we’ve gathered just about everything you need to know.

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Choosing the Right Customer Loyalty Program

Is focusing on customer loyalty worth it? Absolutely. Customer loyalty can be the driving force behind your business! Find out more about the importance of customer loyalty, how you can get it, and the types of customer loyalty programs that might be right for you and your business.

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Effective Email Marketing

Getting a message across to your potential customers has never been easier than with email. Email marketing is the perfect way to communicate with those who are already interested in your brand.

Selling Experiences, Not Products

Consumers can find most products easily from numerous websites, making standing out from the crowd even more difficult than it already is.