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Hannah Beasley

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Understanding Your Target Audience

As a wholesale vendor, one of the most important things to know is who your target audience is. In case you’re unfamiliar, target audiences are the people who are most likely to buy your products or services, a.k.a the ones that will be the easiest and most reliable to market your products to! Your target audience can be anyone from international buyers who are looking for awesome American-made products to people in your community who would rather buy from a local business that they know and trust, and everyone in between!

Knowing your target audience can help you better strategize your marketing efforts so that you can put more effort into enticing customers who you know are interested in your product. So, how do you figure out who your target audience is, and what steps should you take to market to them? Here are a few key tips to help you out.

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The Basics of Instagram

Instagram is a social media network that uses photos and videos to interact with others. Users can upload content and share it with their followers or with a select group of friends. They can also view, comment, and like posts shared by others on the platform. Like Facebook, Instagram has a Newsfeed. When you follow someone’s account, their photos and videos will show up in your feed. Similarly, when you create a post, that photo or video will be saved to your profile and will also show up in the feeds of those who have followed your account. Users can also like, comment, and tag one another in posts, as well as send direct messages (DMs).

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The Benefits of Blogging

Marketing is evolving daily, but blogging is a great way to consistently reach potential and current customers! Customers can find businesses easier than ever through blogs while learning more about a business and its goods. Blogs also provide another way to connect with customers through multi-channel marketing. They’re a great way to create engaging and informative content at little to no cost. Check out some reasons why you should incorporate blogs into your marketing strategy!

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Let’s Talk Referral Programs

A referral program is a low-risk, high-reward marketing tactic that relies on word-of-mouth referrals. Existing customers will direct their friends, family, and peers to your business in exchange for an incentive. They’re a great marketing tool because they can broaden your customer base and create ongoing revenue. Keep reading to discover additional benefits of referral programs and tips on how to get one started!

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Grow Your Business: Customer Relationship Management Tools

Customer Relationship Management (CRM) tools allow you to centrally manage all of your business’s interactions with both current and potential clients. They can help businesses maintain contact with said clients, manage operations, and boost profitability. Your business has a better chance of expanding faster if you concentrate on the relationships that you have with individuals. CRM tools provide a better approach to control the relationships and interactions with the outside world—ultimately determining success. So how do CRM tools help your business flourish?

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