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Marketing Tips

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Email Marketing: How to Start a Drip Campaign

Email marketing is a great way to communicate with your audience and generate new leads with minimal effort. One easy way to create consistent email content is to start a drip campaign! If you’re new to marketing your business or you’ve never spent much time on email marketing, the idea of setting up an email campaign can seem daunting. Don’t worry though! We’ll cover the basics for you here and you’ll be planning regular drip campaigns before you know it.

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Spring Cleaning: Data Cleaning in Small Business

According to Tableau, data cleaning is the process of fixing or removing incorrect, corrupted, incorrectly formatted, duplicate, or incomplete data within a dataset. This helps ensure the insights you’re looking at for your business are as accurate as possible, which helps you determine not only your business performance, but also helps you make decisions like where to cut or focus costs. While it’s not an overly complicated process, data cleaning can be tedious, so make sure you have plenty of time and patience to tackle it!

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Intro to Google Analytics 4

If you’ve been tracking your website data for a while now, you are probably already familiar with Google Analytics. If not, now is a great time to get started! Google Analytics is an incredibly useful tool because it’s free, easy to use, and helps you track all kinds of data from your website. However, Google launched an update to Google Analytics that has proven to be useful for SEOs everywhere.

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Get the Most out of User-Generated Content

Looking for a quality, customer-approved form of content for your digital marketing? Why not give User-Generated Content a try! If you read our blogs (and you should), you’ll have already learned a little bit about User-Generated Content, or UGC. It’s not only a trending source of content on social media, but it’s also an easy, successful form of content that keeps on giving and makes the content generation process a little easier for you! There are a lot of ways to use UGC, so we thought we’d take a closer look and give you everything you need to know to feel confident when making your next post.

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Popular Types of Social Media Content: And How to Use Them

A lot of businesses find social media difficult simply because they don’t know what to post. We get it—how much can you really say about one thing? The thing is, not everything has to be specifically about your business! There are so many different types of content that you can utilize to help you establish a genuine connection with your customers while increasing brand awareness, generating leads, and hopefully boosting sales. Here’s some popular types of content that can help you make the most out of your social media pages.

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Social Media Trends in 2023

New year, new social media trends! Social media is still a big factor in marketing your business effectively. Whether you’re looking to get your start in the social world or looking to make some improvements, we’ve got you covered! We’re kicking off 2023 with a look at the top trends predicted in social media. If you haven’t made any resolutions for your business yet, we recommend adding one or two of these to your list.

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A Snapshot of Success: How to Take Better Product Photos

In the world of digital marketing and e-commerce, the first impression your customer has of you is often online. Or maybe your business is completely online and you rely solely on digital means to display your products or services.

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Why Your Website is Essential

If you own a business, you need to have a business website. Websites serve so many purposes that can directly impact the success of your business.

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Diversity and Inclusion in Marketing

Your customer base is made up of all kinds of people. People of different ages, abilities, sexual orientations, races, and more will likely use your services or products. So why would you only market to one demographic?

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