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Marketing Tips

Why You Should Respond To Reviews

Reviews are ways customers are able to express their feelings about your product or service. While most reviews are reasonable, there can be some bad ones. When someone looks up your business, they might look at your reviews to better understand how your business is run. Although we’ve given you some tips on making the most of your business’s reviews, we wanted to hone in on the importance of responding to them. Here are three reasons why responding to reviews is essential.

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3 Ways to Grow Sales in Your E-commerce Business

It doesn’t have to be hard to grow sales in the world of eCommerce. Trying new things and getting creative is a great way to do it. Check out these tips that make it easy to increase revenue in your business.

Woman looking at Instagram App

The Basics of Instagram

Instagram is a social media network that uses photos and videos to interact with others. Users can upload content and share it with their followers or with a select group of friends. They can also view, comment, and like posts shared by others on the platform. Like Facebook, Instagram has a Newsfeed. When you follow someone’s account, their photos and videos will show up in your feed. Similarly, when you create a post, that photo or video will be saved to your profile and will also show up in the feeds of those who have followed your account. Users can also like, comment, and tag one another in posts, as well as send direct messages (DMs).

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Work Smarter Not Harder: Marketing Tools You Need

As a business owner, you probably have many tools that make your job easier. They may even be essential to get the job done! With digital marketing, it’s no different. Marketing your business online can be a daunting task, but with the right tools, you could take the stress out of marketing your business while optimizing your marketing strategies.

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Email Marketing: Newsletter Basics

Email marketing comes in a few different forms. We’ve talked about one style of email marketing in the past, and today, we’ll be focusing on another great option for businesses: newsletters!

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The Benefits of Blogging

Marketing is evolving daily, but blogging is a great way to consistently reach potential and current customers! Customers can find businesses easier than ever through blogs while learning more about a business and its goods. Blogs also provide another way to connect with customers through multi-channel marketing. They’re a great way to create engaging and informative content at little to no cost. Check out some reasons why you should incorporate blogs into your marketing strategy!

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Social Media: What Not to Do

We’ve shared tips and tricks for what you should do when it comes to improving your business social media, but it’s also important to talk about what you shouldn’t do.

chalk board with referrals written on it

Let’s Talk Referral Programs

A referral program is a low-risk, high-reward marketing tactic that relies on word-of-mouth referrals. Existing customers will direct their friends, family, and peers to your business in exchange for an incentive. They’re a great marketing tool because they can broaden your customer base and create ongoing revenue. Keep reading to discover additional benefits of referral programs and tips on how to get one started!

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Grow Your Business: Customer Relationship Management Tools

Customer Relationship Management (CRM) tools allow you to centrally manage all of your business’s interactions with both current and potential clients. They can help businesses maintain contact with said clients, manage operations, and boost profitability. Your business has a better chance of expanding faster if you concentrate on the relationships that you have with individuals. CRM tools provide a better approach to control the relationships and interactions with the outside world—ultimately determining success. So how do CRM tools help your business flourish?