As a business owner, you probably have many tools that make your job easier. They may even be essential to get the job done! With digital marketing, it’s no different. Marketing your business online can be a daunting task, but with the right tools, you could take the stress out of marketing your business while optimizing your marketing strategies.
Email marketing comes in a few different forms. We’ve talked about one style of email marketing in the past, and today, we’ll be focusing on another great option for businesses: newsletters!
If you’ve been tracking your website data for a while now, you are probably already familiar with Google Analytics. If not, now is a great time to get started! Google Analytics is an incredibly useful tool because it’s free, easy to use, and helps you track all kinds of data from your website. However, Google launched an update to Google Analytics that has proven to be useful for SEOs everywhere.
A lot of businesses find social media difficult simply because they don’t know what to post. We get it—how much can you really say about one thing? The thing is, not everything has to be specifically about your business! There are so many different types of content that you can utilize to help you establish a genuine connection with your customers while increasing brand awareness, generating leads, and hopefully boosting sales. Here’s some popular types of content that can help you make the most out of your social media pages.
In the world of digital marketing and e-commerce, the first impression your customer has of you is often online. Or maybe your business is completely online and you rely solely on digital means to display your products or services.
Our goal in marketing should be to create meaningful, long-term relationships with as many people as we can.
Your website acts as a one-stop shop for customers to find information about your business, so this investment is vital. Keeping your website up-to-date with good content not only keeps customers on your site longer but is more likely to keep them coming back.
Even if your business offers a one-time service or product, you can still market in a way that increases the chance for those customers to come back again in the future!
If you want to convince your customers to choose your business over your competitors, you need to work on a market positioning strategy.
One of the most common tips you’ll get as a small business owner is being active on social media. If you aren’t already taking advantage of that, it’s never too late to get started!