Social Media: What Not to Do
We’ve shared tips and tricks for what you should do when it comes to improving your business social media, but it’s also important to talk about what you shouldn’t do.
Katie Woodall
Email Marketing: How to Start a Drip Campaign
Email marketing is a great way to communicate with your audience and generate new leads with minimal effort. One easy way to create consistent email content is to start a drip campaign! If you’re new to marketing your business or you’ve never spent much time on email marketing, the idea of setting up an email campaign can seem daunting. Don’t worry though! We’ll cover the basics for you here and you’ll be planning regular drip campaigns before you know it.
Spring Cleaning: Data Cleaning in Small Business
According to Tableau, data cleaning is the process of fixing or removing incorrect, corrupted, incorrectly formatted, duplicate, or incomplete data within a dataset. This helps ensure the insights you’re looking at for your business are as accurate as possible, which helps you determine not only your business performance, but also helps you make decisions like where to cut or focus costs. While it’s not an overly complicated process, data cleaning can be tedious, so make sure you have plenty of time and patience to tackle it!
Get the Most out of User-Generated Content
Looking for a quality, customer-approved form of content for your digital marketing? Why not give User-Generated Content a try! If you read our blogs (and you should), you’ll have already learned a little bit about User-Generated Content, or UGC. It’s not only a trending source of content on social media, but it’s also an easy, successful form of content that keeps on giving and makes the content generation process a little easier for you! There are a lot of ways to use UGC, so we thought we’d take a closer look and give you everything you need to know to feel confident when making your next post.
Social Media Trends in 2023
New year, new social media trends! Social media is still a big factor in marketing your business effectively. Whether you’re looking to get your start in the social world or looking to make some improvements, we’ve got you covered! We’re kicking off 2023 with a look at the top trends predicted in social media. If you haven’t made any resolutions for your business yet, we recommend adding one or two of these to your list.
Why Your Website is Essential
If you own a business, you need to have a business website. Websites serve so many purposes that can directly impact the success of your business.
Diversity and Inclusion in Marketing
Your customer base is made up of all kinds of people. People of different ages, abilities, sexual orientations, races, and more will likely use your services or products. So why would you only market to one demographic?
Why You Need to Know Your Audience
When it comes to maintaining a small business, knowing who you sell your goods or services to can make or break your success.
Become the CEO of SEO
SEO is THE way customers find your website when they use a search engine, and if you don’t use this tool to the best of its ability, your website could be lost in the crowd.
