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The Value of Referrals

Referrals happen when a current customer of your business shares what they like about it to a potential customer. This could be a friend, family member, or even a stranger. Either way, this word-of-mouth has a huge impact on the growth of your business. We’re here to teach you about the value of referrals and how to get them.

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Improving Your Virtual Customer Service

We all know that customer service is one of the most critical functions of your business. Without showing your customers that you support them and hear their needs, you risk losing your credibility as a business. During 2020 we have discovered the importance of upkeeping your online business and how it can help keep you afloat when you can’t be face-to-face with your customers. Customer service comes in many shapes and forms and should not be ignored, especially when it comes to your virtual business. So how can you make sure you’re maintaining good customer service online? Keep reading to find out.

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Increasing Brand Awareness

You want to stand out from the crowd and give buyers a reason to choose your brand over others. Spreading awareness can be crucial to making a name for yourself and your business.

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Your Online Store vs. Your Physical Store

Though brick-and-mortar stores give numerous benefits, like a reliable location and a gathering place for your customers and employees, your online shop is just as important and provides an array of benefits.

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The New Normal: Wholesalers & Online Sales

Online shopping has become increasingly popular in the last few years. Learn how to implement eCommerce into your business so you can be where your customers are all the time!

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What Are Google Ads?

If you’ve searched on Google recently, then you’ve probably seen Google ads pop up on the results page. But what exactly are Google ads?

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Establishing Professional Partnerships

Professional partnerships can be very beneficial for businesses—especially small businesses. Co-marketing with other local establishments that aren’t direct competition can help you reach a larger audience.

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Guerrilla Marketing

Guerrilla marketing is an unconventional form of promotion that helps raise brand awareness. It’s used primarily as a budget-friendly marketing strategy that utilizes creative content to get peoples’ attention.

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Evolution of Word-of-Mouth Advertising

Word-of-mouth advertising has long been a great form of marketing for businesses. It has proven to be quite successful, with 90% of consumers stating that they trust recommendations from people they know.

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Onboarding Customers

Your customers’ first encounter with your business is crucial. It’s important that you make that experience count.