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Marketing Tips

Selling Experiences, Not Products

Consumers can find most products easily from numerous websites, making standing out from the crowd even more difficult than it already is.

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The Impact of Reviews

One of the most important things that a business has is its reputation. Good or bad, your reputation is how you will continue attracting potential customers. But how do they know what your reputation is? Reviews.

referral chart

The Value of Referrals

Referrals happen when a current customer of your business shares what they like about it to a potential customer. This could be a friend, family member, or even a stranger. Either way, this word-of-mouth has a huge impact on the growth of your business. We’re here to teach you about the value of referrals and how to get them.

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Creating Brand Equity

What does it mean to have brand equity? How do you manage it? What are the benefits? We’re here to give you some tips on creating brand equity for your business and why it’s important.

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Improving Your Virtual Customer Service

We all know that customer service is one of the most critical functions of your business. Without showing your customers that you support them and hear their needs, you risk losing your credibility as a business. During 2020 we have discovered the importance of upkeeping your online business and how it can help keep you afloat when you can’t be face-to-face with your customers. Customer service comes in many shapes and forms and should not be ignored, especially when it comes to your virtual business. So how can you make sure you’re maintaining good customer service online? Keep reading to find out.

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Increasing Brand Awareness

You want to stand out from the crowd and give buyers a reason to choose your brand over others. Spreading awareness can be crucial to making a name for yourself and your business.

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Your Online Store vs. Your Physical Store

Though brick-and-mortar stores give numerous benefits, like a reliable location and a gathering place for your customers and employees, your online shop is just as important and provides an array of benefits.

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The New Normal: Wholesalers & Online Sales

Online shopping has become increasingly popular in the last few years. Learn how to implement eCommerce into your business so you can be where your customers are all the time!