Marketing Tips

Four people sitting around a table with tablets, computers, and notebooks creating a marketing plan

Inbound vs. Outbound Marketing

by fgmvendors
November 18, 2022October 30, 2023

Our goal in marketing should be to create meaningful, long-term relationships with as many people as we can.

5 diverse hands gathering together in a show of support

Diversity and Inclusion in Marketing

by Katie Woodall
November 4, 2022October 30, 2023

Your customer base is made up of all kinds of people. People of different ages, abilities, sexual orientations, races, and more will likely use your services or products. So why would you only market to one demographic?

View from above of someone using a laptop at a desk filled with coffee, magazines, and their phone.

How to Write Good Website Content

by fgmvendors
August 23, 2022October 30, 2023

Your website acts as a one-stop shop for customers to find information about your business, so this investment is vital. Keeping your website up-to-date with good content not only keeps customers on your site longer but is more likely to keep them coming back.

The Key to Brand Consistency

by Jeffrey Balch
August 5, 2022October 30, 2023

Brand consistency is essentially making sure everything to do with your business is on the same page.
This not only helps customers recognize your business, but it establishes your credibility and also clearly sets you apart from your competitors.

What’s Your Position: Creating a Market Positioning Strategy

by fgmvendors
July 8, 2022October 31, 2023

If you want to convince your customers to choose your business over your competitors, you need to work on a market positioning strategy.

Businessman sits at desk with papers to identify target audience

Why You Need to Know Your Audience

by Katie Woodall
June 24, 2022October 30, 2023

When it comes to maintaining a small business, knowing who you sell your goods or services to can make or break your success.

Employees working on computers focusing on search engine optimization.

Become the CEO of SEO

by Katie Woodall
May 25, 2022October 30, 2023

SEO is THE way customers find your website when they use a search engine, and if you don’t use this tool to the best of its ability, your website could be lost in the crowd.

Someone holds a phone showing the TikTok app.

TikTok Talk

by fgmvendors
April 28, 2022October 30, 2023

One of the most common tips you’ll get as a small business owner is being active on social media. If you aren’t already taking advantage of that, it’s never too late to get started!

Beating the Algorithm: Marketing on Google

by fgmvendors
March 28, 2022October 31, 2023

Marketing your business is crucial to your overall success, and there’s no better place to start than Google. Learn how to get started on your Google Business Profile.