The buying cycle is a step-by-step journey your customers will make before they finally buy your product. Your job as a company is to deliver the right information, at the right place, and at the right time, to make the process easier for customers. One excellent and effective way to do so is through your website.
Your reviews, whether positive or negative, reveal a lot about your business. It tells consumers so much about you that most people, 85 percent, according to BrightLocal, read online reviews to determine whether a local business is a good business. As a local business owner, it’s imperative that you learn how to gather reviews and use them to your advantage.
If you want your website, and your business, to succeed, you need to make sure it is optimized and up-to-date.