Skip to content

marketing

marketing analytics on a desk

Work Smarter Not Harder: Marketing Tools You Need

As a business owner, you probably have many tools that make your job easier. They may even be essential to get the job done! With digital marketing, it’s no different. Marketing your business online can be a daunting task, but with the right tools, you could take the stress out of marketing your business while optimizing your marketing strategies.

hands typing on computer

The Benefits of Blogging

Marketing is evolving daily, but blogging is a great way to consistently reach potential and current customers! Customers can find businesses easier than ever through blogs while learning more about a business and its goods. Blogs also provide another way to connect with customers through multi-channel marketing. They’re a great way to create engaging and informative content at little to no cost. Check out some reasons why you should incorporate blogs into your marketing strategy!

chalk board with referrals written on it

Let’s Talk Referral Programs

A referral program is a low-risk, high-reward marketing tactic that relies on word-of-mouth referrals. Existing customers will direct their friends, family, and peers to your business in exchange for an incentive. They’re a great marketing tool because they can broaden your customer base and create ongoing revenue. Keep reading to discover additional benefits of referral programs and tips on how to get one started!

finger pointing to the word CRM

Grow Your Business: Customer Relationship Management Tools

Customer Relationship Management (CRM) tools allow you to centrally manage all of your business’s interactions with both current and potential clients. They can help businesses maintain contact with said clients, manage operations, and boost profitability. Your business has a better chance of expanding faster if you concentrate on the relationships that you have with individuals. CRM tools provide a better approach to control the relationships and interactions with the outside world—ultimately determining success. So how do CRM tools help your business flourish?

water dripping

Email Marketing: How to Start a Drip Campaign

Email marketing is a great way to communicate with your audience and generate new leads with minimal effort. One easy way to create consistent email content is to start a drip campaign! If you’re new to marketing your business or you’ve never spent much time on email marketing, the idea of setting up an email campaign can seem daunting. Don’t worry though! We’ll cover the basics for you here and you’ll be planning regular drip campaigns before you know it.

gloved hand wiping down laptop

Spring Cleaning: Data Cleaning in Small Business

According to Tableau, data cleaning is the process of fixing or removing incorrect, corrupted, incorrectly formatted, duplicate, or incomplete data within a dataset. This helps ensure the insights you’re looking at for your business are as accurate as possible, which helps you determine not only your business performance, but also helps you make decisions like where to cut or focus costs. While it’s not an overly complicated process, data cleaning can be tedious, so make sure you have plenty of time and patience to tackle it!

hands typing on computer with analytics

Intro to Google Analytics 4

If you’ve been tracking your website data for a while now, you are probably already familiar with Google Analytics. If not, now is a great time to get started! Google Analytics is an incredibly useful tool because it’s free, easy to use, and helps you track all kinds of data from your website. However, Google launched an update to Google Analytics that has proven to be useful for SEOs everywhere.

phone taking photo

Get the Most out of User-Generated Content

Looking for a quality, customer-approved form of content for your digital marketing? Why not give User-Generated Content a try! If you read our blogs (and you should), you’ll have already learned a little bit about User-Generated Content, or UGC. It’s not only a trending source of content on social media, but it’s also an easy, successful form of content that keeps on giving and makes the content generation process a little easier for you! There are a lot of ways to use UGC, so we thought we’d take a closer look and give you everything you need to know to feel confident when making your next post.

woman filming herself for content

Popular Types of Social Media Content: And How to Use Them

A lot of businesses find social media difficult simply because they don’t know what to post. We get it—how much can you really say about one thing? The thing is, not everything has to be specifically about your business! There are so many different types of content that you can utilize to help you establish a genuine connection with your customers while increasing brand awareness, generating leads, and hopefully boosting sales. Here’s some popular types of content that can help you make the most out of your social media pages.