SEO, or search engine optimization, is the method used to boost the ranking or frequency of a website in results returned by a search engine, in an effort to maximize user traffic to the site. This is very important and has many benefits for businesses, including increasing your visibility on the internet with the correct optimization. Still not convinced? Here are a few reasons your company can profit from SEO.
Organic Searches are #1
Organic searches have become the main source of internet traffic and consumer engagement. But what is an organic search? An organic search, or a natural search, just means unpaid search results that are relevant to the user’s search query, links, and other factors. According to searchenginejournal.com, “Total site visits driven by organic search were up 6% year-over-year in the fourth quarter of 2017, which is said to be the strongest rate of growth since 2015.”
As you may already know, Google owns the majority of our search market, meaning optimizations should be tailored to their specifications. With Google being the most visited website in the world, they’re your best bet to be seen by more potential customers online.
Build Credibility with Consumers
SEO is a great way to build credibility and trust with potential and existing customers. It’s imperative that you encourage positive user behavior, use optimized content, insert quality backlinks, and use machine-learning signals. Once you’ve established these, your chances of increased exposure go up. This can lay the foundation for quality relationships with consumers, paired with an effective website and communication. You can’t build credibility and trust in a day, so be patient and pay attention to the details because they matter.
Give Your Customers a Quality Experience
What some people may not realize is that SEO also improves consumer experiences. If it takes too long for people to find you, that’s a problem. The easier you are to find, the happier your customers will be. You want your website set up for success, not failure. In fact, Google now suggests answers to questions using search engine results pages or SERPs. If your website is set up to answer your customer’s questions, Google may choose your answer to display first. The fewer clicks, the better the experience!
Stay Up to Date
Just like the internet, SEO is subject to change. Staying updated on new tactics is important to maintain long-standing optimization. Google is constantly changing the way their search engine works, which means consistent monitoring is necessary to stay ahead of your competition. Many businesses get behind and have trouble catching back up; don’t let yourself fall into that category.
Set your company up for success by optimizing your website for SEO. Let us know what tips worked best for you!