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The Benefits of Text Message Marketing

In today’s digital age, text message marketing has become a game-changer, especially for small businesses aiming to make a big impact without breaking the bank. Different marketing channels each have their own strengths, which are equally important to include in your strategy; however, you often have to compete for attention against a flood of other messages, whether in a crowded inbox or a busy social media feed. With high open rates and instant delivery, text message marketing is a direct and effective way to reach your customers, making it a must-have in any strategy! In this blog, we’ll explore the benefits of text message marketing, break down the difference between SMS and MMS, and give you some tips on how to use this tool to boost engagement, drive sales, and build stronger relationships with your customers.

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Using AI for your business

Using AI for Your Business

Artificial Intelligence (AI) is new and scary, but it’s time to jump in and try it out for your business! Find ways to implement AI into your business’s customer support, market research, data analysis, repetitive tasks, and marketing strategies. AI is learning and evolving, and it’s time you do, too. 

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Work Smarter Not Harder: Marketing Tools You Need

As a business owner, you probably have many tools that make your job easier. They may even be essential to get the job done! With digital marketing, it’s no different. Marketing your business online can be a daunting task, but with the right tools, you could take the stress out of marketing your business while optimizing your marketing strategies.

finger pointing to the word CRM

Grow Your Business: Customer Relationship Management Tools

Customer Relationship Management (CRM) tools allow you to centrally manage all of your business’s interactions with both current and potential clients. They can help businesses maintain contact with said clients, manage operations, and boost profitability. Your business has a better chance of expanding faster if you concentrate on the relationships that you have with individuals. CRM tools provide a better approach to control the relationships and interactions with the outside world—ultimately determining success. So how do CRM tools help your business flourish?

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Spring Cleaning: Data Cleaning in Small Business

According to Tableau, data cleaning is the process of fixing or removing incorrect, corrupted, incorrectly formatted, duplicate, or incomplete data within a dataset. This helps ensure the insights you’re looking at for your business are as accurate as possible, which helps you determine not only your business performance, but also helps you make decisions like where to cut or focus costs. While it’s not an overly complicated process, data cleaning can be tedious, so make sure you have plenty of time and patience to tackle it!

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The Benefits of Blogs for Businesses

With so much content already online, you might wonder if blogging is worth all the time and effort for your business. It can be daunting, but a blog is totally worth it in the long run!

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How To Know Your Target Audience

Knowing your target audience can help you to better strategize your marketing efforts, so that you can put more effort into enticing customers who want your products.

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