One of the most common tips you’ll get as a small business owner is being active on social media. If you aren’t already taking advantage of that, it’s never too late to get started!
We all know that social media has become a huge part of the way we promote and communicate with customers, but what can you actually expect to gain from using social media as a business? It’s a valuable tool, that’s for sure, but it does come with some limitations and it sometimes doesn’t provide certain things you might want or need. Let’s look at some things to consider when it comes to social media expectations: