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Just Because You Can Use AI Doesn’t Mean You Should 

AI has been extremely useful in all aspects of business as it has evolved tremendously over the years. Although it may be helpful as an occupied business owner/manager, it’s difficult to determine when it’s appropriate and when it’s not. In today’s competitive market, where “time is money,” many businesses turn to AI to speed up advertising and move quickly to the next project. However, authenticity and originality matter most when it comes to marketing. The overuse of AI within marketing has weakened creativity throughout the advertising world, as things are starting to become too similar, bland, inaccurate, and noticeably AI (which isn’t something you want). Genuine marketing starts with you, AI is just an innovative tool to help you along the way. 

Turning Satisfied Customers Into Ambassadors

Customer feedback can make or break a business’s reputation; therefore, you want to provide every person with a great experience with your brand, service, or products. Finding the right words during a customer service call, going the extra mile for your clients, and staying true to your business practices never goes unnoticed. We’ve compiled a list of ways to turn your satisfied customers into happy ambassadors!

Keeping Your Business Up to Date

Keeping your business up to date for your customers sounds obvious, right? But are you doing it in a way that appeals to their eyes or just yours? External appearances often are overlooked when you’re busy trying to manage your business or in the middle of a holiday rush! But keeping your clientele updated on your business is crucial to demonstrating reliability and strengthening customer relationships. Here are some ways you can market your business to make sure your customers understand exactly what you’re about and what you offer, while keeping it current.

Should I Post This? 

Are you a business owner wondering what to post or why your posts aren’t getting noticed? You’re not alone! Social media marketing has evolved in the last decade, changing the way marketing will be done forever.

Do Paid Social Media Ads Deliver?

Do social media ads really benefit your business? Or are they just another way to take your money with no real return? In reality, social media ads are essential in expanding your reach beyond your core audience, helping you connect with new people who may not have found your shop otherwise.

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Benefits of Branding

When you think of brands, your mind might go straight to logos and colors, but the reality of branding runs way deeper. It’s your voice, your personality, your customer experience. It’s how people feel when they interact with your business. Whatever your business may be, your brand is the magic that ties it all together. So let’s break it down!

Benefits of Branding

Buzz-Worthy Engagement

Spring is a season of renewal and growth, so it’s the perfect time to refresh your marketing efforts! If you’re looking for more engagement on your social media platforms, we’ve got some tips. Contests, giveaways, and user-generated content campaigns are great strategies to boost visibility, build brand loyalty, and attract new customers.

Here’s how you can make the most of the season and create exciting engagement opportunities for your business.

Buzz-Worthy Engagement