The way your business is marketed shows prospective clients how well they will be taken care of. Through your social media, website, and online marketing, you’re sending more messages than perhaps you realize. We’ve created a list of ways that show consistency is key in creating a regularly updated and modern online presence. 

Content

Content is essential to all aspects of online businesses. Whether it is a blog on a website, videos on YouTube, or photos for social media posts, it’s essential to create and post content regularly. When creating content, maintain a consistent style and aesthetic by using the same background or area, color scheme, fonts, typefaces, and graphics. The intention behind consistency in content is to have instant recognition for your brand. 

Beyond how it looks or interlocks on a social media grid, consistency in content is about posting regularly as well. Set up a calendar or choose a regular time for your business to post on social media, YouTube, and or even send out newsletters. 

Tips:

• Keep a similar style. It is always a good idea to shoot your content in a consistent location because it builds recognition when people are scrolling through social profiles. 
• Have a detailed calendar for posting. If you’re not a regular social media user, you may forget to post on your account. Utilizing the scheduling option for pre-posting can help you have your content ready to be released when it is convenient for you. Writing down campaigns, deals, video ideas, or regular photos in a physical notebook or calendar can keep things organized and on track!
• Create content you would want to see. It’s truly authentic if you show content that you would want to see as well. Think of some interesting “showcase series” or trendy reels you could recreate to fit with your brand. It could attract a different audience than you would normally target. 

Quality

Keeping things the same is a pivotal step in having similar details, style, branding, and aesthetic. But, in staying consistent, don’t let things become stagnant. The key importance is maintaining value that increases in quality. 

Tips:

• When taking photos or videos, capture your content in the same area or use the same background. This will tie your content together visually and provide a familiar, higher-quality look.
• Invest in a camera or graphics software, like Canva, to help create content at the top of your abilities. Not only will the images look clear, but they will give a more expensive look to your project. If you aren’t ready to invest in a camera, your mobile phone works great, too!
• Keep business products the same or upgrade them along the line. As a brand or business grows, it shows by the quality of products that are sold in-store. 

Branding

Branding is the first thing a prospective client will notice. When creating your brand, you are creating your perspective and aesthetic. Remain constant in your visuals, tone, and message so your audience recognizes your brand instantly. This means that a little extra effort in your logos and color palettes, fonts, images, and signature phrases will go a long way to make a cohesive look. 

Tips:

• Stay true to your brand. Once you’ve defined your brand identity, stick with it. Changing it too often can make your brand feel disorganized and less cohesive.
• Utilize hue and shade variations. If you feel like you are limited by your branding options, have a few different shades or hues of each color in your brand kit. This will widen the scope of possibilities!
• If you have multiple businesses under one roof, have separate branding for each. Not only will this make it easier for potential customers to recognize which business is which, but it also allows you to showcase the brand’s differences. 

Personal Style

Arguably, the most important aspect of consistency is staying true to your personal style, or else it will feel disingenuous. If you create original content, you will put more effort into it, which will, in turn, be noticed. Personal style is different from branding in the sense that personal style is what helps you stand out from your competitors. They may have a branding package or even one that looks similar to yours, but they don’t have the same heart behind it. 

Tips:

• Create what feels natural, but think outside the box. Do what feels true to your brand and business, while also considering new products or new ways to do things. 
• What makes you stand out? Use it. Do what your competitors are not.
• Stay consistent with your style and personality, even though it may evolve and adapt. 

Reliability

Audiences and clients love having someone they can rely on. Consistent quality is similar to consistent reliability. When clients and customers get used to a certain level of product or service, it becomes the set standard. They rely on a consistent echelon, and if a dip in quality comes, customers may reconsider their involvement with your product. Be a reliable brand with reputable and excellent services. 

Tips:

• Create an atmosphere of trust. Work hard to develop a relationship with your customers. 
• Keep products and services the same unless they are being upgraded. Reliability and quality go hand in hand when it is time to update or upgrade what you offer. Don’t falter in quality. 
• Become a name that is associated with good things. Often, potential clients will look at reviews of businesses before ever reaching out; they will see if your current customers feel taken care of. 

In conclusion

Create content worth clicking, with consistent quality, and a cohesive brand that catches your eye. Remember to be consistent with your brand’s style and ensure a reliable product or service. There is so much done behind the scenes that goes into creating a brand and building a business, but consistency will help get your business to where you want to be.